Reeve: app, brand & packaging

2023 - ROLE: Principal Designer 

Reeve's patent-pending method combines neuroscience and dream incubation to create a revolutionary way for users to relive memories while they sleep. Mixing refined simplicity with evocative imagery, we crafted a visual identity that would inspire calm and rest but also represent the vividness of dreams and the sweetness of good memories. The brand uses dramatic imagery and a simple palette to create synergy and communication between the packaged wellness consumer product and the mobile app. I also did all the user interface and competitor research.