Access Now site revamp

In the last few months, I’ve been working on Access Now’s website revamp. The new accessnow.org will be launched in the spring of 2022. Along with the Access Now Design Team (led by Sage Cheng) and an external development agency, we have studied the taxonomy of over a decade of content: blog posts, events, campaigns, key issues, fixed pages, etc.

We’ve run first impression testings and iterated the website navigation with expanded navigation bars and enhanced connections among pages.

Studying the target audience, we were able to develop empathy and experience maps to improve our understanding of how the website can better serve our extensive range of users.

Finally, I created a map of the whole website to understand user flows from a goal-oriented point of view. The objective of the navigation map is to tackle specific user priorities.

The new website will launch in 2022.